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Digital Marketing: 10 Ways to Promote Your Business

Digital marketing is crucial for a business's growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your...

Geofencing: What Is It & How Is It Used?

Are you looking to connect with target audiences better than ever before and thrive in the increasingly competitive business landscape? If so, consider Geofencing—a marketing strategy that allows businesses to reach their audiences with highly targeted ads to increase...

Does My Website Have To Be ADA Compliant?

The short answer is a website does not necessarily have to be ADA compliant (legally)—but it's a best practice. ADA Compliance The Americans with Disabilities Act (ADA) is a U.S. law passed in 1990 to protect people with disabilities from discrimination in different...

How Can I Increase My Web Traffic?

Whether a small startup or a major corporation, companies need an internet presence to stay competitive in the modern commercial market. Generating and directing internet traffic to a company website or social media account can differentiate between a successful...

What Do You Need To Know Before Hiring A Web Developer?

When we meet with a business that is looking for a new website, we start asking questions such as functionality and design ideas. Here are a few things you need to do before meeting with a web developer that will help the proposal process and avoid overage charges....
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As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the Americans with Disability Act. Making a website conform to ADA guidelines can be involved, but the increased accessibility is well worth the effort. Depending on the size of the company running the site, accessibility for the blind and deaf with voice navigation and other compliant functions is required.

Such compliance efforts pose quite the challenge, and, unfortunately, the legislation on the matter is somewhat unclear as to what is considered suitably compliant. Fortunately, there is help through the Web Content Accessibility Guidelines. These guidelines demonstrate how to make compliant content. One example of such material is making sure the site’s content is easy to perceive. Audio assistant technology is an excellent example of such compliance. Easy navigation for the site is also essential. Keyboard interfaces, such as those for the blind, is another example. The website should also be easy to understand. Utilizing input assistance and content readability helps with such efforts.

Perhaps the most difficult, yet possibly most important, the site should be compatible with multiple user assistive devices and interfaces. This compatibility is especially important since it doesn’t matter how compliant a website is if it cannot be accessed or used. An IT expert is essential to ensure compliance. Since the rules are unclear, the reliance on other guidelines tends to create a copycat effect. This effect does have the benefit of creating consistency amongst compliant sites. For example, the use of alt tags for images, audio files, and videos is an easy adjustment. Another easy compliance trick is the use of transcripts. A consistent and orderly layout is also a good idea and is generally useful for easy website navigation for everyone.

Creating an easily accessible and compliant site that abides by ADA guidelines can be a lot of work and is sometimes required. Though it needs to be handled by IT experts, the benefits are well worth the time and money, ensuring a proper layout. The ability to make a website accessible for a wider audience means more viewers and readers, which means a more significant base for the site and its affiliates. In the modern world, compliance and fighting ableism aren’t just about following guidelines. It’s about supporting fellow humans.

Do you need help with your website?  Contact Edge Digital.  We know about ADA compliance and will make sure your website is accessible by all.  Call 919-726-4366 for more information.