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What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...

A Broad Overview of Local Search Engine Optimization

Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...

SEO: Turn Your Google My Business into a Revenue Machine

Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...

Why it’s Critical to Keep Your Website Updated Regularly

Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
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Marketing Strategy for Digital Growth

 

Our experienced digital growth and expert web professionals can guide your digital decisions and steer your business towards success.

 

The First Step is Having a Strategy

Before spending money on ads or social media posts, you need to have a strategy that will steer you towards your goals and objectives.

Our marketing strategist works with you to develop a plan, effectively and efficiently execute the plan, and measure the results with understandable, plain English reporting.

#WorkwithEDGE // Growth Strategy

Many businesses treat marketing like a game of darts.
They blindly throw money at the wall and hope something sticks.

Digital Marketing Plan

Edge Digital will craft a one-year digital marketing plan that is based on measurable data.

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Buyer Personas Analysis

Buyer Personas Analysis

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Lead Generation:
Messaging and Calls to Action

A solid lead generation strategy captures attention, provides useful content, and helps a prospect move down your funnel to become a new customer. We can help you build out your sales funnel and put a plan in place for lead generation.

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

Social Media Strategy Plan

Social Media Strategy Plan

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

#EDGEdigital // Website Planning

Before starting any digital campaign, your website needs to work successfully.

Our job is to drive traffic to your website. It’s your website’s job to convert those visitors to leads. It’s your salesperson’s job to convert leads into paying customers. If your website isn’t converting leads, we will craft a plan to either update it or design a new website based on industry best practices and what converts for our clients.

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Do you need help with strategy and planning?

Let us guide you.