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What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...

A Broad Overview of Local Search Engine Optimization

Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...

SEO: Turn Your Google My Business into a Revenue Machine

Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...

Why it’s Critical to Keep Your Website Updated Regularly

Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
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Content Marketing Services

At Edge Digital our specialty is producing and promoting targeted content. We focus on creating remarkable content that tells your story and attracts your target audience.

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#EDGEdigital // Content Marketing

At Edge Digital our specialty is producing and promoting targeted content. We focus on creating remarkable content that tells your story and attracts your target audience.

Creating content is thinking like a publisher. Successful brands have learned that people do not buy products and services, they buy products and services that make them feel something – whether relieving a pain or providing a passion. Everyday someone is searching for information to solve their problems or provide something they want.

Those feelings are crafted by the stories told. Storytelling in the modern age of marketing is more than just creating and promoting helpful, interesting content.

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#EDGEdigital // Content Marketing Strategy

Stay in front of your audience with the “right” message at the “right” time.

Buyer Personas and keywords are the foundation of a content strategy. Knowing who you are talking to and what language they use is most important.

Storytelling is part analysis and part creativity that blends your brand message with what will resonate with prospects, uncovering topics your prospects are tuned into.

We develop content for your website, YouTube channel, and social media. Consistent content focused on your target audience designed to capture and convert website traffic.

Blogging is the staple of any content marketing program. It’s the basis of SEO, social media, and email marketing.

Social Media and community engagement are supported by providing unique content for posting as well as integrating your marketing efforts with building your online presence.

All businesses want more sales. Our content marketing strategy is dedicated to generating sales with strong calls to action.

Measure results in order to rate our success and improve future campaigns. With a results-oriented approach, tracking and analyzing all aspects of your content marketing program provides the best success.

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#EDGEleads // Email Marketing

Email marketing allows you to use the Internet to leverage increased revenues from existing clients and potential customers.

Email marketing can help you:

  • stay in touch with current customers to maintain a mutually beneficial relationship,
  • advertise new promotions,
  • drive new traffic to your website, and
  • increase your sales with one of the easiest and least expensive forms of advertising.
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Typical Email Marketing Campaigns

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Monthly Newsletters

We have a monthly consistent process for creating newsletters for your database.

Sales Emails

We can craft compelling emails to get a reader to take action. Whether you have a purchased email list that needs warming up, or a warmed-up segment, we can send out one email or a series.

Lead Nurturing/Marketing Automation

Once you have a new lead, a good practice is to follow up with a series of sales copy emails designed to get the reader to take action. We can help you implement an email strategy to capture opt-in emails for lead generation and follow up with new leads.

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Typical Email Marketing Campaigns

Lead Nurturing / Marketing Automation

Once you have a new lead, a good practice is to follow up with a series of sales copy emails designed to get the reader to take action. We can help you implement an email strategy to capture opt-in emails for lead generation and follow up with new leads.

Sales Emails

We can craft compelling emails to get a reader to take action. Whether you have a purchased email list that needs warming up, or a warmed-up segment, we can send out one email or a series.

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Monthly Newsletters

We have a monthly consistent process for creating newsletters for your database.

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Monthly Newsletters

We have a monthly consistent process for creating newsletters for your database.

#EDGEdigital // Video Marketing

72% of businesses say video has improved their conversion rate
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Marketing a business takes content, and a lot of it. A content marketing strategy that includes video gives your business valuable assets for blogs, websites, and social media.

Video is a powerful way to build trust and captivate your audience more than any other type of content. It lets prospects see your brand, your team, and your product or service. Video can educate, entertain, and inform in an easily digestible way.

Our clients have seen a huge impact on their business from our video strategies.

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Check out our blog post

Evergreen Content Marketing Strategy Using Q & A Videos

At Edge Digital we make creating videos ridiculously easy