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SEO: One Underutilized Google Tool For Local Business

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...

What Does ADA Compliant Mean for Websites?

The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and...

Website Accessibility Statement

A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement...

What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...
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marketingDigital Marketing Agency Winston-Salem

We take the goals, needs, and challenges of your business very seriously, we craft digital solutions designed to drive earnings directly to you as efficiently as we can, all in house. With as broad of an industry as electronic marketing can be, we do our best to cover a wide range of services so that we can get the best results across the board for all our clients. If you want to see sustainable growth in your business, it is vital that you’re taking advantage of electronic marketing and all that it offers. We are going to go more in-depth into these individual variables so you can get a better idea of just what and how much we do for you. Unless you’ve seen it firsthand yourself, it is hard to comprehend and quantify the impact that a good digital marketing plan can have.

Marketing Strategy and Planning

Our experienced digital growth and expert web professionals will help guide your electronic decisions and steer your business towards the greatest chances of success. Do not do any advertising or marketing at all if you do not have a detail marketing strategy in place first. Our marketing specialist work directly with you to develop a plan, execute that plan perfectly, and provide you with plain English reports which you can understand. We’ve seen all too many companies just throw money at random marketing techniques expecting one will work for them, and this is among the absolute worst thing you can do for your business. Learn more about our strategy & planning services here.

Winston-Salem is called the “Twin City” for its dual heritage. “Camel City” is a reference to the city’s historic involvement in the tobacco industry related to locally based R. J. Reynolds Tobacco Company’s Camel cigarettes. Many locals refer to the city as “Winston” rather than saying out the entire name. Winston-Salem is also home to many colleges and institutions, most notably Wake Forest University and Winston-Salem State University. In 2012, the city was listed among the ten best places to retire in the United States. Winston-Salem has seen a surge in growth and revitalization in the downtown area with hotels, restaurants, and apartments under construction. It’s a great place to do business, it has the economy and infrastructure to support just about anyone. 

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Winston-Salem, NC area? Check out our Asheville, NC service area page if that’s closer for you!


Social Media Management

As social media only gets bigger with time, you’re making a mistake by not having active profiles for your business. When you’ve got Edge working on your social networking plan, you can rest assured that we’re using every avenue we can to market for you. We find the most beneficial platforms to post on for you and really dig into our reception and analytics to get you the best results possible. As we handle these smaller tasks, it opens up much more time for you to actually spend running and dealing with your business. Learn more about our social media services here.

Winston-Salem Website Development

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Life is busy these days, people don’t have the time nor patience to just sit there and look all-around your website to find what they’re looking for. We’ll say it, if you get to a website and find that you’re operating a desktop version on your mobile, that is more than enough to make any business lose a potential customer. We don’t call a job done until your website is fully mobile optimized. People just aren’t going to convert on a website that isn’t well-made. Learn more about website development here.

Search Engine Optimization

If nothing else at all, the very least you should do for your business is have the SEO maintained. Having no optimization done puts you at a disadvantage from day 1. The higher your website ranks for your target keywords, the more volume of relevant traffic you will receive, every time. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization Winston-Salem, NC

seoAt the end of the day the goal with any business is to sell your product or service to customers that are looking for it. Often time the hard part is just reaching people and getting your company out there. Someone in Texas wouldn’t want to get a result for a massage parlor in Arkansas, for example. With local SEO things have to be crafted in such a way as to affirm that you are where you say, and you do the services or sell the products that you claim. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. A good SEO campaign can drive a massive amount of traffic to any site, and not only will they get there but they’re more likely to convert since they should already be looking for what you offer when coming to your site.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. Right off the bat, we will say nobody likes getting those low-effort mass emails from huge companies. They are annoying and quickly deleted before even being looked at. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and is one of the most affordable and sustainable digital marketing practices out there. Edge Digital can help you implement an email strategy to reach out to existing customers and potential new ones alike and give them all a reason to come back to your business. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. More so than any other digital content, video is personal and forms some sort of feeling of connection. Something like a blog post can be written by literally anyone, and people aren’t ignorant to that fact. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Higher Rankings, More Traffic!

Today’s online-connected businesses are starting to rely on SEO (search engine optimization) to drive online traffic, and thus customers to their business websites. These often mean more common search engines like Bing, Yahoo, and Google as they get nearly all of the search traffic online. We also look at a huge number of other factors like; Google Local, Google Maps, YouTube videos, Facebook business pages, Twitter, LinkedIn, Directory listings, and Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of Wilston-Salem with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Beyond that, the first result will easily get over half of those clicks. For the right keywords, those numbers can be massive. Even just moving up a few spots in the rankings can drive a noticeable amount more traffic to you.

How Does Edge Digital Manage all of This?

website auditWe put a lot of research and effort into our search engine optimization strategies, not only do we want to push your website but we want your social media accounts to get more visits/follows, and so much more.  We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. Do be aware that rankings are volatile, sometimes they change from day to day then other times remain stagnant for hours at a time. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, a couple of mistakes can lead to big drops in a short amount of time. With how hard it can be to make any real progress in SEO, it takes a watchful eye to even maintain these rankings. A few years back Google claimed to have over 30 trillion web pages indexed. The sheer number of pages they deal with can lead to delays in ranking changes and indexing. Never get complacent and tell yourself that you’ve done “enough” SEO because frankly, that’s impossible. Every single business ranking underneath you in the search engines is trying to surpass you, if you stop SEO work then they are 100% going to accomplish that goal, Google loves activity and seeing new things happen to a site/business.

ADA Website Accessibility

website accessibilityDid you know that legally your website needs to be easily accessible to everyone, even those with disabilities that may hinder the normal ways we share and gather information online? Knowing that, do you really think your website is as accessible as it needs to be? Chances are extremely high that you and your business are in danger of being sued because of a lack of compliance, and that’s just not something you can have hanging over your head. Luckily for you, at Edge Digital we have an incredible tool that allows us to scan an entire website and find out where it may be lacking compliance. From there it’s as easy as our web team going in and changing all the things they need to on your website to get you compliant. Not only that, but you get the chance to reach out to those customers that your competition may not pick up with their non-ADA optimized website. Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Winston-Salem area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!