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What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...

A Broad Overview of Local Search Engine Optimization

Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...

SEO: Turn Your Google My Business into a Revenue Machine

Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...

Why it’s Critical to Keep Your Website Updated Regularly

Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
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marketingDigital Marketing Agency Wilson

We take the goals, needs, and challenges of your business very seriously, we craft digital solutions designed to drive earnings directly to you as efficiently as we could, all in house. We are proud to offer such a wide assortment of digital advertising services here at Edge Digital so we can best serve all of our customer’s needs. If you truly want to grow your business, it is so important that you use digital marketing correctly. Below we are going to go more in depth with what all these various components and things are about, so that you can find a better idea of just how much we provide. It can be hard to genuinely understand the effect that a good digital marketing program can have on your business until you’ve experienced it first-hand and seen precisely how impactful it is.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals will help guide your digital decisions and steer your company towards the best chances of success. Before you spend any money on ads or do any social media posting, you will need to have a strategy in place that will best steer you towards your goals and objectives. Our advertising specialist work with you to develop the best marketing strategy we can, implement it with extreme efficiency, and assist you actually understand the outcomes with plain English reporting. It actually pains us to find a company just blindly throw money into random advertising methods and trusting one works, that’s a great way to waste all of your money for no return. Learn more about our strategy & planning services here.

Once a massive center of tobacco distribution and knows as “The Worlds Greatest Tobacco Market” in the nineteenth century. It does have a very diverse economy focused around agriculture, manufacturing, services, and commercial business. In the early 21st century, Wilson was ranked as 18th in size among North Carolina’s 500-plus municipalities. From 1990 to 2010, the city population increased by more than 40 percent, primarily due to the construction of new subdivisions that attracted many new residents. This has been accompanied by new retail and shopping construction, primarily in the northwestern parts of the city.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Wilson, NC area? Check out our Rocky Mount, NC service area page if that’s closer for you!


Social Media Management

As social media only gets bigger with time, you’re making a mistake by not having active profiles for your business. When you’ve got Edge working on your social networking plan, you can rest assured that we’re using every avenue we can to market for you. We find the most beneficial platforms to post on for you and really dig into our reception and analytics to get you the best results possible. As we handle these smaller tasks, it opens up much more time for you to actually spend running and dealing with your business. Learn more about our social media services here.

Wilson Website Development

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Life is busy these days, people don’t have the time nor patience to just sit there and look all-around your website to find what they’re looking for. We’ll say it, if you get to a website and find that you’re operating a desktop version on your mobile, that is more than enough to make any business lose a potential customer. We don’t call a job done until your website is fully mobile optimized. People just aren’t going to convert on a website that isn’t well-made. Learn more about website development here.

Search Engine Optimization

If nothing else at all, the very least you should do for your business is have the SEO maintained. Having no optimization done puts you at a disadvantage from day 1. The higher your website ranks for your target keywords, the more volume of relevant traffic you will receive, every time. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization Wilson, NC

seoThe major goal with local search engine optimization is getting you found in your area for the services or products that you offer. Someone in Texas wouldn’t want to get a result for a massage parlor in Arkansas, for example. With local SEO things have to be crafted in such a way as to affirm that you are where you say, and you do the services or sell the products that you claim. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. A good SEO campaign can drive a massive amount of traffic to any site, and not only will they get there but they’re more likely to convert since they should already be looking for what you offer when coming to your site.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. Right off the bat, we will say nobody likes getting those low-effort mass emails from huge companies. They are annoying and quickly deleted before even being looked at. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and is one of the most affordable and sustainable digital marketing practices out there. Edge Digital can help you implement an email strategy to reach out to existing customers and potential new ones alike and give them all a reason to come back to your business. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. More so than any other digital content, video is personal and forms some sort of feeling of connection. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Higher Rankings, More Traffic!

Today’s online-connected businesses are starting to rely on SEO (search engine optimization) to drive online traffic, and thus customers to their business websites. These often mean more common search engines like Bing, Yahoo, and Google as they get nearly all of the search traffic online. We also look at a huge number of other factors like; Google Local, Google Maps, YouTube videos, Facebook business pages, Twitter, LinkedIn, Directory listings, and Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of Wilson with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Beyond that, the first result will easily get over half of those clicks. For the right keywords, those numbers can be massive. Even just moving up a few spots in the rankings can drive a noticeable amount more traffic to you.

How Does Edge Digital Manage all of This?

website auditWe put a lot of research and effort into our search engine optimization strategies, not only do we want to push your website but we want your social media accounts to get more visits/follows, and so much more.  We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. Do be aware that rankings are volatile, sometimes they change from day to day then other times remain stagnant for hours at a time. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, a couple of mistakes can lead to big drops in a short amount of time. With how hard it can be to make any real progress in SEO, it takes a watchful eye to even maintain these rankings. A few years back Google claimed to have over 30 trillion web pages indexed. The sheer number of pages they deal with can lead to delays in ranking changes and indexing. Never get complacent and tell yourself that you’ve done “enough” SEO because frankly, that’s impossible. Every single business ranking underneath you in the search engines is trying to surpass you, if you stop SEO work then they are 100% going to accomplish that goal, Google loves activity and seeing new things happen to a site/business.

ADA Website Accessibility

website accessibilityDid you know that legally your website needs to be easily accessible to everyone, even those with disabilities that may hinder the normal ways we share and gather information online? Knowing that, do you really think your website is as accessible as it needs to be? Chances are extremely high that you and your business are in danger of being sued because of a lack of compliance, and that’s just not something you can have hanging over your head. Luckily for you, at Edge Digital we have an incredible tool that allows us to scan an entire website and find out where it may be lacking compliance. From there it’s as easy as our web team going in and changing all the things they need to on your website to get you compliant. Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Wilson area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!