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SEO: One Underutilized Google Tool For Local Business

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...

What Does ADA Compliant Mean for Websites?

The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and...

Website Accessibility Statement

A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement...

What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...
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Digital Marketing Agency Wake Forestmarketing

Here at Edge Digital, we work hard to help you reach all of your business goals and bring customers to your website and business. Edge Digital has all the tools we need in-house to drive business directly to you. We’ll go ahead and say it, digital marketing is a very broad and encompassing term, we work hard to offer as many services to you as possible so we can help you meet all of your needs and see great success. If you genuinely want to increase your business, it is so important that you use digital marketing correctly. We are going to go more in-depth into these individual variables so you can find a clearer idea of just what and how much we do for you. If you’ve never experienced the growth and results that digital marketing can provide, you’re probably going to be floored by just how powerful and sustainable it is.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals can help direct your digital marketing to ensure you see the most impact and growth possible. Before your company spends a penny on advertising or media you have got to have a detailed marketing plan. Not having a plan leads directly to monetary waste. We work directly with you to figure out your strategy, and help you shift and shape it to ensure it works best for you. It truly makes us sad when we start talking to a company and they tell us they don’t market, or they just throw money out at random things and hope they work. Your company will never see success that way. Learn more about our strategy & planning services here.

The key with your website is converting, getting people to fill out your contact forms, getting people to call you. You can get all the people you want to come to your site, but you have to give them a reason to convert or contact you! We can get your conversion rates up and more customers converting on your site.

Wake Forest is a town located both in Franklin and Wake counties in the U.S. state of North Carolina. It’s nearly entirely located in Wake County, and it lies just north of the state capital, Raleigh. The population was 30,117 at the 2010 census, up from 12,588 at the 2000 census. As of July, 2019 the U.S. Census Bureau estimates the city’s population to be 45,629. Fittingly based on that growth, in 2007, the town was listed by Forbes magazine as the 20th fastest growing suburb in America, with a 73.2 percent increase in population between 2000 and 2006. Wake Forest was the original home of Wake Forest University for 122 years before it moved to Winston-Salem in 1956.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Wake Forest, NC area? Check out our Smithfield, NC service area page if that’s closer for you!


Social Media

Social media is only growing in popularity as time goes on, if you aren’t utilizing it to market your business and connect with customers you’re missing out. When you’ve got Edge working on your social networking plan, you know it’s being handled by experts. We’ve got the knowledge and expertise to get you found regardless of the exact route we must go to do so. When we take care of all the menial stuff like posting to your accounts, you have more time to handle big picture things and just run your business. Learn more about our social media services here.

Wake Forest Website Design

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We take a great deal of pride in the websites we create. It might hurt to hear it, but these days people expect to get information near instantly. If they can’t, they will just move on and go elsewhere. We’ve all pulled up a website on our phone in the past only to realize they don’t have a mobile version and if you do want to check out the website, you’re stuck dragging and zooming all around trying to find what you need. Pretty much everyone is going to leave rather than make that effort. That is why we don’t consider a website done until we have a perfectly working mobile version. Did you know that for most businesses, the majority of web traffic that they get is from mobile now, no longer desktop? Learn more about website development here.

Search Engine Optimization (SEO)

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you aren’t taking advantage of Search Engine Optimization then frankly you’re just missing out on free business. The higher you can get your website to rank for your target keywords, the more traffic is going to come to your website organically. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization Wake Forest, NC

seoThe major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company. When you do come up in these search results it’s important that you have a great looking and functioning workout.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. We’ve all been hit with low-effort annoying spam emails that just make you never want to do anything with that business, and we work hard to avoid that. Email marketing is so powerful if done correctly, whether you want to reach out to existing customers to let them know about a new product or service, or you want to try to reach out to some new people just to let them know what all you do. Edge Digital can help you implement an email strategy to catch opt-in emails to use for lead generation and follow up with these new prospects to get them coming back to your site. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos are a physical representation of you, your business, and it lets people get an idea of who you really are. Video advertising has shown our customers some amazing results in the past, they catch the eye and generally bring in more interaction than other types of media. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s companies rely on great search engine optimization results and rankings for numerous key phrases and get the most exposure possible in their local area. These often mean common search engines like Bing, Yahoo, and Google for the most part, plus many other listings. Google local. Google maps. YouTube videos. Facebook business pages. Twitter. LinkedIn. Directory listings. Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of Wake Forest with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. In the modern world, you need an online presence to support your business. Without it, you will fail or even possibly struggle.

How Does Edge Do All of This?

website auditWe use very detailed and highly-researched search engine optimization methods to get your website, support pages, social networking pages, and much more in front of new and existing customers. We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. Do be wary that rankings are never really safe, they’re always subject to changing algorithms from the search engines and a whole host of other factors, some completely out of anyone’s control. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. You’ll learn with SEO, a lot of things take time to kick in or get something moving. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is an ongoing procedure, always. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! All the work you did to get to the top would be for nothing if you stop, as eventually, YOU will drop.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Wake Forest area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!