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SEO: One Underutilized Google Tool For Local Business

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...

What Does ADA Compliant Mean for Websites?

The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and...

Website Accessibility Statement

A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement...

What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...
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marketingDigital Marketing Agency Raleigh

Edge Digital takes all your business goals, challenges, and needs with the utmost seriousness, and we work hard to craft digital solutions that will drive greater revenue directly to your company, all done in-house by us. Digital marketing is a really extensive sector, at Edge Digital we do our best to provide as broad of a selection of services as we can, so we can deliver the best overall results to our customers. If you genuinely want to increase your business, it is so important that you use digital marketing correctly. We are going to go more in-depth into these individual variables so you can find a clearer idea of just what and how much we do for you. It’s tough to comprehend the true effect of an excellent digital marketing and advertising plan for your company unless you have experienced it firsthand and noticed the results it has.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals can help direct your digital choices and steer your company towards the best chances of success. Before you allow yourself spend a single penny on advertisements or create a single social media article, you want to get a comprehensive marking strategy intended. Edge Digital’s marketing specialist work with you to develop an effective strategy, implement that plan as easily as we could, and receive reports to you that you can actually look at and understand. It actually pains us to find a company just blindly throw money into arbitrary advertising procedures and trusting one works, that is a terrific way to waste all your money for no return. Learn more about our strategy & planning services here.

The key with your website is converting, getting people to fill out your contact forms, getting people to call you. You can get all the people you want to come to your site, but you have to give them a reason to convert or contact you! We can get your conversion rates up and more customers converting on your site.

Raleigh is the capital of the state of North Carolina, it’s also the second-largest city behind only Charlotte. The city of the oaks is one of the fastest-growing cities in the entire country. Among many other things, Raleigh is home to North Carolina State University, part of Raleigh Triangle Park (RTP). The city of Raleigh has been the capital since 1788, it’s not new here. Raleigh has an absolutely booming business economy, it’s heavily populated with businesses of all types. The Raleigh market is an invaluable one to get a piece of.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Raleigh, NC area? Check out our Charlotte, NC service area page if that’s closer for you!


Social Media

Social networking is just growing in popularity as time continues, meaning it is a powerful tool for your electronic advertising toolbag in case you don’t have it, not using it means you’re just missing out on more business. When you’ve got Edge working on your social networking plan, you know it’s being handled as well as possible. We use all the tools and tricks we can to get you the advantage over your competition. When we focus on all the minute stuff like posting, you’re able to concentrate your energy on big picture business stuff. Learn more about our social media services here.

Raleigh Website Design

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We take a great deal of pride in the websites we create. Folks are pretty busy nowadays, they have to have the ability to find the information they’re looking for very fast or they simply won’t take some time. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. Most people will leave before they’ll make that effort. We don’t call a job done until your website is fully mobile optimized. Learn more about website development here.

Search Engine Optimization

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you aren’t taking advantage of Search Engine Optimization then frankly you’re just missing out on free business. The higher your site may rank organically for your target keywords, the more quality visitors your site will receive. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization Raleigh, NC

seoThe major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company. When you do come up in these search results it’s important that you have a great looking and functioning workout.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. We’ve all been hit with low-effort annoying spam emails that just make you never want to do anything with that business, and we work hard to avoid that. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and only growing sales with one of the simplest and most affordable types of marketing. Edge Digital can help you implement an email strategy to catch opt-in emails to use for lead generation and follow up with these new prospects to get them coming back to your site. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s companies rely on great search engine optimization results and rankings for numerous key phrases and get the most exposure possible in their local area. These often mean common search engines like Bing, Yahoo, and Google for the most part, plus many other listings. Google local. Google maps. YouTube videos. Facebook business pages. Twitter. LinkedIn. Directory listings. Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of Raleigh with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. In the modern world, you need an online presence to support your business. Without it, you will fail or even possibly struggle.

How Do We Do All This?

website auditWe use very detailed and highly-researched search engine optimization methods to get your website, support pages, social networking pages, and much more in front of new and existing customers. We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. You’ll learn with SEO, a lot of things take time to kick in or get something moving. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is an ongoing procedure, always. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! All the work you did to get to the top would be for nothing if you stop, as eventually, YOU will drop.

ADA Website Accessibility & Compliance

website accessibilityDid you know that legally your website needs to be easily accessible to everyone, even those with disabilities that may hinder the normal ways we share and gather information online? Knowing that, do you really think your website is as accessible as it needs to be? Chances are extremely high that you and your business are in danger of being sued because of a lack of compliance, and that’s just not something you can have hanging over your head. Edge Digital has the tools and expertise needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, make the needed changes, and just like that you’re in the clear when it comes to any related lawsuits or issues, plus you’re just that much more accessible for all the people out there. Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Raleigh area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!

Check Out All of the Other Services Areas That We Cover