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SEO: One Underutilized Google Tool For Local Business

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...

What Does ADA Compliant Mean for Websites?

The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and...

Website Accessibility Statement

A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement...

What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...
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marketingDigital Marketing Agency New Bern

Edge Digital takes all of your businesses goals, challenges, and needs with the utmost seriousness, and we work hard to craft digital solutions that will drive increased revenue directly to your company, all done in-house by us. We are proud to provide such a wide range of digital marketing services here at Edge Digital so we can best serve all our client’s needs. Almost all business owners are looking for strong but sustainable growth, and lucky for all of you electronic advertising is the perfect thing for that. We’re going to go more in-depth into these individual variables so you can find a better idea of just what and how much we do for you. It can be hard to truly understand the effect that an excellent digital marketing program can have on your company until you’ve experienced it first-hand and seen just how impactful it is.

Marketing Strategy and Planning

Our experienced digital growth and expert web professionals can help guide your digital decisions and steer your company towards the greatest chances of success. Before you allow yourself to spend a single penny on ads or make a single social media post, you want to get a detailed marking strategy intended. Our marketing specialist work with you to develop the best marketing strategy we could, implement it with extreme efficiency, and assist you in actually understanding the results with plain English reporting. We’ve seen all too many businesses just throw money at random marketing techniques expecting one will work for them, and this is one of the absolute worst thing you can do for your business. Learn more about our strategy & planning services here.

Social Media

New Bern is probably most widely well-known as the birthplace of Pepsi. New Bern is the second-oldest European settled colonial town in North Carolina, after the nearby town of Bath. It served as the capital of the North Carolina colonial government, then briefly as the state capital. After the American Revolution, New Bern became wealthy and quickly developed a rich cultural life. It has essentially retained this since that time and is a great place for anyone to do business or start a life. It is chocked full of historical sites and has a number of great attractions to visit, it has a lot of people come just to visit the area every year. Located truly right on the water, you’re never going to be more than a short drive away from the big blue. Water brings vacationers, who support a number of businesses.  

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the New Bern, NC area? Check out our Greensboro, NC service area page if that’s closer for you!


Social Media Management

As social media only gets bigger with time, you’re making a mistake by not having active profiles for your business. When you’ve got Edge working on your social networking plan, you can rest assured that we’re using every avenue we can to market for you. We find the most beneficial platforms to post on for you and really dig into our reception and analytics to get you the best results possible. As we handle these smaller tasks, it opens up much more time for you to actually spend running and dealing with your business. Learn more about our social media services here.

New Bern Website Design

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Life is busy these days, people don’t have the time nor patience to just sit there and look all-around your website to find what they’re looking for. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. That’s enough to make pretty much everyone leave right there. We don’t call a job done until your website is fully mobile optimized. People just aren’t going to convert on a website that isn’t well-made. Learn more about website development here.

Search Engine Optimization

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your website ranks for your target keywords, the more volume of relevant traffic you will receive, every time. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization New Bern, NC

seoThe major goal with local search engine optimization is getting you found in your area for the services or products that you offer. Someone in Texas wouldn’t want to get a result for a massage parlor in Arkansas, for example. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings in New Bern can truly drive a company, this traffic is sustainable and can have huge numbers behind it. When you do come up in these search results it’s important that you have a great looking and functioning website.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. Right off the bat, we will say nobody likes getting those low-effort mass emails from huge companies. They are annoying and quickly deleted before even being looked at. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and is one of the most affordable and sustainable digital marketing practices out there. Edge Digital can help you implement an email strategy to reach out to existing customers and potential new ones alike and give them all a reason to come back to your business. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s online-connected businesses are starting to rely on SEO (search engine optimization) to drive online traffic, and thus customers to their business websites. These often mean more common search engines like Bing, Yahoo, and Google as they get nearly all of the search traffic online. We also look at a huge number of other factors like; Google Local, Google Maps, YouTube videos, Facebook business pages, Twitter, LinkedIn, Directory listings, and Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of New Bern with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. Today, frankly, you need an online presence to continue to grow and market your business.

How Does Edge Digital Manage all of This?

website auditWe put a lot of research and effort into our search engine optimization strategies, not only do we want to push your website but we want your social media accounts to get more visits/follows, and so much more.  We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. Do be aware that rankings are volatile, sometimes they change from day to day then other times remain stagnant for hours at a time. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. With how hard it can be to make any real progress in SEO, it takes a watchful eye to even maintain these rankings. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That’s part of the reason it can take so long to see change or even be picked up at all in the rankings! Never get complacent and tell yourself that you’ve done “enough” SEO because frankly, that’s impossible. Every single business ranking underneath you in the search engines is trying to surpass you, if you stop SEO work then they are 100% going to accomplish that goal, Google loves activity and seeing new things happen to a site/business.

ADA Website Accessibility 

website accessibilityDid you know that legally everyone needs to be able to access and gather the needed info from your website? The Americans with Disability Act put forward that legally, your business needs to be accessible to any and all of those with disabilities. From your website to the front door of your storefront, it all has to be considered. So, how confident would you feel if your website were mentioned in an ADA compliance lawsuit, would you be able to say truthfully that your site IS complaint? Unless your website was built specifically with it in mind or retrofitted to be compatible, the answer is no. Lucky for you, Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of being compliant it’s always good to be able to reach out to as many people as possible! Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the New Bern area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!