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What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...

A Broad Overview of Local Search Engine Optimization

Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...

SEO: Turn Your Google My Business into a Revenue Machine

Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...

Why it’s Critical to Keep Your Website Updated Regularly

Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
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marketingDigital Marketing Agency Jacksonville

We take the goals, needs, and challenges of your business very seriously, we craft digital solutions designed to drive earnings directly to you as efficiently as we could, all in house. We’re proud to offer such a wide range of digital advertising services here at Edge Digital so we can best serve all our client’s needs. Just about all business owners are searching for strong but sustainable growth, and lucky for all of you digital marketing is the best thing for that. We’re going to go more in-depth into these individual factors so you can get a clearer idea of just what and how much we do for you. It can be hard to genuinely understand the impact that a good digital marketing program can have on your business until you’ve experienced it firsthand and seen just how impactful it’s.

Marketing Strategy and Planning

Our experienced digital growth and expert web professionals can help guide your digital decisions and steer your company towards the greatest chances of success. Before you allow yourself spend a single penny on ads or make a single social media post, you want to get a detailed marking strategy intended. Our marketing specialist work with you to develop the best marketing strategy we could, implement it with extreme efficiency, and assist you actually understand the results with plain English reporting. We’ve seen all too many businesses just throw money at random marketing techniques expecting one will work for them, and this is one of the absolute worst thing you can do for your business. Learn more about our strategy & planning services here.

In 2014, Forbes magazine ranked Jacksonville as the fifth-fastest growing small city in the United States, that’s a pretty impressive claim. Demographically, Jacksonville is the youngest city in the United States, with an average age of 22.8 years old, which can be attributed to the large military presence. The low age may also be in part due to the population drastically going up over the past 80 years, from 783 in the 1930 census to 70,145 in the 2010 census. That growth is representative of growth all over NC and just how good the business climate is at the current time. A short drive from the coast, you’re never far from a booming center of business, the NC coast!! That’s one great thing about North Carolina, it’s home to everything from beaches to freezing cold mountains, there’s something for everyone here! 

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Jacksonville, NC area? Check out our Wake Forest, NC service area page if that’s closer for you!


Social Media Management

As social media only gets bigger with time, you’re making a mistake by not having active profiles for your business. When you’ve got Edge working on your social networking plan, you can rest assured that we’re using every avenue we can to market for you. We find the most beneficial platforms to post on for you and really dig into our reception and analytics to get you the best results possible. With us handling the stuff like posting and customer interaction, you can focus more of your time on the things that really matter to your business big picture. Learn more about our social media services here.

Jacksonville Website Design

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Life is busy these days, people don’t have the time nor patience to just sit there and look all-around your website to find what they’re looking for. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. That’s enough to make pretty much everyone leave right there. We don’t call a job done until your website is fully mobile optimized. People just aren’t going to convert on a website that isn’t well-made. Learn more about website development here.

Search Engine Optimization

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your website ranks for your target keywords, the more volume of relevant traffic you will receive, every time. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization Jacksonville, NC

seoThe major goal with local search engine optimization is getting you found in your area for the services or products that you offer. Someone in Texas wouldn’t want to get a result for a massage parlor in Arkansas, for example. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings in Jacksonville can truly drive a company, this traffic is sustainable and can have huge numbers behind it. When you do come up in these search results it’s important that you have a great looking and functioning website.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. Right off the bat, we will say nobody likes getting those low-effort mass emails from huge companies. They are annoying and quickly deleted before even being looked at. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and is one of the most affordable and sustainable digital marketing practices out there. Edge Digital can help you implement an email strategy to reach out to existing customers and potential new ones alike and give them all a reason to come back to your business. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s online-connected businesses are starting to rely on SEO (search engine optimization) to drive online traffic, and thus customers to their business websites. These often mean more common search engines like Bing, Yahoo, and Google as they get nearly all of the search traffic online. We also look at a huge number of other factors like; Google Local, Google Maps, YouTube videos, Facebook business pages, Twitter, LinkedIn, Directory listings, and Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of Jacksonville with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. Today, frankly, you need an online presence to continue to grow and market your business.

How Does Edge Digital Manage all of This?

website auditWe put a lot of research and effort into our search engine optimization strategies, not only do we want to push your website but we want your social media accounts to get more visits/follows, and so much more.  We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. Do be aware that rankings are volatile, sometimes they change from day to day then other times remain stagnant for hours at a time. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. With how hard it can be to make any real progress in SEO, it takes a watchful eye to even maintain these rankings. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That’s part of the reason it can take so long to see change or even be picked up at all in the rankings! SEO is always ongoing work. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! If you stop you will drop eventually, it doesn’t matter how good the work you did may have been done.

ADA Website Accessibility 

website accessibilityDid you know that legally everyone needs to be able to access and gather the needed info from your website? The Americans with Disability Act put forward that legally, your business needs to be accessible to any and all of those with disabilities. From your website to the front door of your storefront, it all has to be considered. So, how confident would you feel if your website were mentioned in an ADA compliance lawsuit, would you be able to say truthfully that your site IS complaint? Unless your website was built specifically with it in mind or retrofitted to be compatible, the answer is no. Lucky for you, Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of being compliant it’s always good to be able to reach out to as many people as possible! Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Jacksonville area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!