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What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...

A Broad Overview of Local Search Engine Optimization

Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...

SEO: Turn Your Google My Business into a Revenue Machine

Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...

Why it’s Critical to Keep Your Website Updated Regularly

Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
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marketingDigital Marketing Agency Clayton

Edge Digital takes all of your businesses goals, challenges, and needs with the utmost seriousness, and we work hard to craft digital solutions that will drive greater revenue directly to your business, all done in-house by us. Digital marketing is a really extensive industry, at Edge Digital we do our best to provide as wide of a selection of services as we can, so we can deliver the best overall results to our clients. If you want to see sustainable growth in your business, it is important that you’re taking advantage of electronic advertising and all that it has to offer. We’re going to go more in-depth under the bigger things we handle here in Edge Digital, which means you may find a better understanding of just what we provide and what kind of impact it could have on you. It’s hard to understand the true effect of excellent digital marketing and advertising plan for your business unless you have experienced it firsthand and seen the results it has.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals can help direct your electronic marketing and steer your company towards the best chances of success. Before you spend any money on ads or do any social media posting, you will need to have a plan in place that will best steer you towards your goals and objectives. Our marketing specialist work with you to develop the best marketing plan we can, execute it with extreme efficiency and assist you in actually understanding the outcomes with plain English reporting. We’ve seen all too many companies just throw all of their money at “marketing” with no idea where that is actually going, we’ll just tell you now it could be spent better. Learn more about our strategy & planning services here.

Social Media

The key with your website is converting, getting people to fill out your contact forms, getting people to call you. You can get all the people you want to come to your site, but you have to give them a reason to convert or contact you! We can get your conversion rates up and more customers converting on your site.

Clayton, NC is considered a satellite town of Raleigh because the two are so close together. The town doesn’t have the biggest population on its own but it has seen massive growth as of late, which can mostly be attributed to the general proximity to RTP (research triangle park) and very easy access to two massive highways in I-40 and US 70. Being such a big thoroughfare, it’s a great place to do business. Getting to Raleigh is as easy as hopping on the highway for maybe 30 minutes if that, so it’s easy to do business all over the area.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Clayton, NC area? Check out our Wilson, NC service area page if that’s closer for you!


Social Media

As social media only gets bigger with time, you’re making a mistake by not being active on it. When you’ve got Edge working on your social networking plan, you can feel assured that we’re using every avenue we can to market for you. By finding the best platforms for you to post to figure out what sort of posts will find the most response to figuring out the best time for articles to go out, we will do everything we can to give you the advantage over the competition. When we focus on all the minute stuff like posting, you’re able to concentrate your energy on big picture business stuff. Learn more about our social media services here.

Clayton Website Design

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Folks are pretty busy nowadays, they have to have the ability to find the information they’re looking for very fast or they simply won’t take some time. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. Most people will leave before they’ll make that effort. We don’t call a job done until your website is fully mobile optimized. Learn more about website development here.

Search Engine Optimization

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your site may rank organically for your target keywords, the more quality visitors your site will receive. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization Clayton, NC

seoThe major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company. When you do come up in these search results it’s important that you have a great looking and functioning workout.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. We’ve all been hit with low-effort annoying spam emails that just make you never want to do anything with that business, and we work hard to avoid that. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and only growing sales with one of the simplest and most affordable types of marketing. Edge Digital can help you implement an email strategy to catch opt-in emails to use for lead generation and follow up with these new prospects to get them coming back to your site. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s companies rely on great search engine optimization results and rankings for numerous key phrases and get the most exposure possible in their local area. These often mean common search engines like Bing, Yahoo, and Google for the most part. Google local. Google maps. YouTube videos. Facebook business pages. Twitter. LinkedIn. Directory listings. Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of Clayton with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. In the modern world, you need an online presence to support your business. Without it, you will fail or even possibly struggle.

How Can We Do All This?

website auditWe use very detailed and highly-researched search engine optimization methods to get your website, support pages, social networking pages, and much more in front of new and existing customers. We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. You’ll learn with SEO, a lot of things take time to kick in or get something moving. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is an ongoing procedure, always. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! All the work you did to get to the top would be for nothing if you stop, as eventually, YOU will drop.

ADA Website Accessibility & Compliance

website accessibilityDid you know that legally your website needs to be easily accessible to everyone? That means for anyone from the blind to the deaf anywhere in between, they need to be able to somehow receive the information that is on your website. Knowing that, if you really dove deep on your website do you think it would be compliant with every little thing like all images having ALT tags? We would be willing to bet that you’re out of compliance to some degree and thus open to being sued or having other legal action pursued against you, you just don’t want danger like that to be hanging over your head. Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. It never hurts to have the potential to reach as many people as possible! Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Clayton area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!