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Does My Website Have To Be ADA Compliant?

The short answer is a website does not necessarily have to be ADA compliant (legally)—but it's a best practice. ADA Compliance The Americans with Disabilities Act (ADA) is a U.S. law passed in 1990 to protect people with disabilities from discrimination in different...

How Can I Increase My Web Traffic?

Whether a small startup or a major corporation, companies need an internet presence to stay competitive in the modern commercial market. Generating and directing internet traffic to a company website or social media account can differentiate between a successful...

What Do You Need To Know Before Hiring A Web Developer?

When we meet with a business that is looking for a new website, we start asking questions such as functionality and design ideas. Here are a few things you need to do before meeting with a web developer that will help the proposal process and avoid overage charges....

ADA Website Compliance Checklist

The Department of Justice (DOJ) requires some businesses to comply with the Americans with Disabilities Act (ADA). Websites should be accessible to users with hearing loss, visual impairment, and those who need assistive devices to navigate.  Failure to comply with...

SEO: One Underutilized Google Tool For Local Business

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...
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marketingDigital Marketing Agency Charlotte

Edge Digital takes all your business goals, challenges, and needs with the utmost seriousness, and we work hard to craft digital solutions that will drive greater revenue directly to your company, done here in the area by our great team. Digital marketing is a massively broad concept, at Edge Digital we do our best to provide as broad of a selection of services as we can, so we can deliver the best overall results to our customers. If you genuinely want to increase your business, digital marketing is a tool that you have got to use. We are going to go more in-depth into these individual variables so you can find a clearer idea of just what and how much we do for you. It is hard to comprehend the effect that a great digital marketing plan can have on your business, the growth can surpass anything you could imagine.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals can help direct your digital marketing in such a way as to give you the absolute best chance of success. Before you allow yourself to spend a single penny on advertisements or create a single social media article, you want to get a comprehensive marking strategy planned out. Edge Digital’s marketing specialist works with you to develop an effective strategy, implement that plan as easily as we could, and receive reports to you that you can actually look at and understand. It pains us when we often run into businesses that just pump money into these big broad “marketing” campaigns that actually hardly have any effect. Digital marketing is so so useful. Learn more about our strategy & planning services here.

The key with your website is converting, getting people to fill out your contact forms, getting people to call you. You can get all the people you want to come to your site, but you have to give them a reason to convert or contact you! We can get your conversion rates up and more customers converting on your site.

Charlotte is the most populous city in all of North Carolina and one of the fastest-growing areas in the entire country. Among many other things Charlotte is home to the corporate headquarters of Bank of America, Trust Financial, and the east coast operations for Wells Fargo, making the city the second-largest banking center in the US. They are also home of the Carolina Panthers, the Charlotte Hornets, the NASCAR hall of fame and all-star race, plus many more fantastic attractions.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Charlotte, NC area? Check out our Gastonia, NC service area page if that’s closer for you!


Social Media

Social networking is just growing in popularity as time continues, meaning it is a powerful tool for your electronic advertising toolbag in case you don’t have it, not using it means you’re just missing out on more business. When you’ve got Edge working on your social networking plan, you can feel assured that we’re using every avenue we can to market for you. We don’t just push posts out to all the big social media sites and call it a day. We look at the numbers and plan out what we think will have the most effect on your business, then we act reactively from then on out. The goal here would be to let us manage your social networking management and increase your traffic and earnings as time continues, so you can concentrate on the important things like running your company. Learn more about our social media services here.

Website Design Charlotte, NC

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We focus on building entirely responsive WordPress websites. The key these days is getting people the info they want as fast as possible. When someone pulls up your website on mobile only to discover that they have to move all around and zoom to read anything, that’s just a great way to lose business. Mobile compatibility is a huge factor for us, we never call a website done until mobile optimization is totally complete. Learn more about website development here.

Search Engine Optimization

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your site may rank organically for your target keywords, the more quality visitors your site will receive. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization

seoThe major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company.

Charlotte Email Marketing

Email advertising is your opportunity to use the world wide web to leverage the most earnings from past and prospective customers alike. A good campaign helps you maintain a relationship with existing customers and make relationships with new ones alike. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and only growing sales with one of the simplest and most affordable types of marketing. Edge Digital can help you implement an email strategy to catch opt-in emails to use for lead generation and follow up with these new prospects to get them coming back to your site. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Including video on your content strategy provides you some seriously valuable resources to utilize on social networking, on your site, and on your blog articles. Video is far and away the best way to captivate and build trust with your audience, more so than any other kind of content. Anyone may be sitting behind a screenwriting out blog posts, doing videos allows people to form some sort of connection and see your brand, staff, and the services or products you might have. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s companies rely on great search engine optimization results and rankings for numerous key phrases and get the most exposure possible in their local area. These often mean common search engines like Bing, Yahoo, and Google for the most part. Google local. Google maps. YouTube videos. Facebook business pages. Twitter. LinkedIn. Directory listings. Reputation management. We handle all of these for you.

We wish to put customers in contact with all the top businesses in the Charlotte area, you. The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. A few percentage points more people coming into your site could be hundreds of more sales you for a month if the market is big enough.

In today’s online world, you need SEO to remain relevant in the eyes of consumers. If you aren’t keeping up you’re only falling further and further behind of those businesses that are embracing change and moving with it.

How Can We Do All This?

website auditWe use practiced and true search engine optimization methods to get your website, support pages, social networking pages, and much more in front of new and existing customers. We have been doing this long enough to make sure it’s effective, and more importantly, we understand how to be reactive when things don’t work. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords.

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. You’ll learn with SEO, a lot of things take time to kick in or get something moving. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is an ongoing procedure, always. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! All the work you did to get to the top would be for nothing if you stop, as eventually, YOU will drop.

ADA Website Accessibility

website accessibilityDid you know that legally your website needs to be easily accessible to everyone? That means for anyone from the blind to the deaf anywhere in between, they need to be able to somehow receive the information that is on your website. Knowing that, if you really dove deep on your website do you think it would be compliant with every little thing like all images having ALT tags? We would be willing to bet that you’re out of compliance to some degree and thus open to being sued or having other legal action pursued against you, you just don’t want danger like that to be hanging over your head. Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of that, it never hurts to be accessible to more people than before, that’s just more potential business for you! Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Charlotte area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!