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SEO: One Underutilized Google Tool For Local Business

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...

What Does ADA Compliant Mean for Websites?

The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and...

Website Accessibility Statement

A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement...

What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...
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marketingDigital Marketing Agency Chapel Hill

Edge Digital takes all your business goals, challenges, and needs with the utmost seriousness, and we work hard to craft digital solutions that will drive greater revenue directly to your company, done here in the area by our great team. Digital marketing is a massively broad concept, at Edge Digital we do our best to provide as broad of a selection of services as we can, so we can deliver the best overall results to our customers. If you genuinely want to increase your business, digital marketing is a tool that you have got to use. We are going to go more in-depth into these individual variables so you can find a clearer idea of just what and how much we do for you. It’s tough to comprehend the true effect of excellent digital marketing and advertising plan for your company unless you have experienced it firsthand and seen the results that it can have.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals can help direct your digital marketing in such a way as to give you the absolute best chance of success. Before you allow yourself to spend a single penny on advertisements or create a single social media article, you want to get a comprehensive marking strategy planned out. Edge Digital’s marketing specialist works with you to develop an effective strategy, implement that plan as easily as we could, and receive reports to you that you can actually look at and understand. It pains us when we often run into businesses that just pump money into these big broad “marketing” campaigns that actually hardly have any effect. Digital marketing is so so useful. Learn more about our strategy & planning services here.

The key with your website is converting, getting people to fill out your contact forms, getting people to call you. You can get all the people you want to come to your site, but you have to give them a reason to convert or contact you! We can get your conversion rates up and more customers converting on your site.

One of the three corners of Research Triangle Park, Chapel Hill is a bustling business center in central North Carolina. The University of North Carolina and the UNC Healthcare System both call Chapel Hill home, they are massive parts of the entire state economy. Chapel Hill is both a great place to just live your life and to do business. It has all the business and economy of a large city, and you’re right down the road from the capital of Raleigh. You’re never too far from a small town or nice quiet area though, never forget. 

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Chapel Hill, NC area? Check out our Wilmington, NC service area page if that’s closer for you!


Social Media

Social networking is just growing in popularity as time continues, meaning it is a powerful tool for your electronic advertising toolbag in case you don’t have it, not using it means you’re just missing out on more business. When you’ve got Edge working on your social networking plan, you can feel assured that we’re using every avenue we can to market for you. By finding the best platforms for you to post to figure out what sort of posts will find the most response to figuring out the best time for articles to go out, we will do everything we can to give you the advantage over the competition. The goal here would be to let us manage your social networking management and increase your traffic and earnings as time continues, so you can concentrate on the important things like running your company. Learn more about our social media services here.

Web Design Chapel Hill, NC

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We focus on building entirely responsive WordPress websites. Folks are pretty busy nowadays, they have to have the ability to find the information they’re looking for very fast or they simply won’t take some time. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it, that’s actually the best way to get them to never give you business. Mobile compatibility is a huge factor for us, we never call a website done until mobile optimization is totally complete. Learn more about website development here.

Search Engine Optimization

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your site may rank organically for your target keywords, the more quality visitors your site will receive. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization

seoThe major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company.

Email Marketing Chapel Hill

Email advertising is your opportunity to use the world wide web to leverage the most earnings from present and prospective customers alike. A good campaign helps you maintain a relationship with existing customers and make relationships with new ones alike. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and only growing sales with one of the simplest and most affordable types of marketing. Edge Digital can help you implement an email strategy to catch opt-in emails to use for lead generation and follow up with these new prospects to get them coming back to your site. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Including video on your content strategy provides you some seriously valuable resources to utilize on social networking, on your site, and on your blog articles. Video is far and away the best way to captivate and build trust with your audience, more so than any other kind of content. Anyone may be sitting behind a screenwriting out blog posts, doing videos allows people to form some sort of connection and see your brand, staff, and the services or products you might have. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s companies rely on great search engine optimization results and rankings for numerous key phrases and get the most exposure possible in their local area. These often mean common search engines like Bing, Yahoo, and Google for the most part. Google local. Google maps. YouTube videos. Facebook business pages. Twitter. LinkedIn. Directory listings. Reputation management. We can handle so many different aspects of information sharing for you.

We wish to put customers in contact with all the top businesses in the Chapel Hill area, you. The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference.

In today’s world, you need SEO to remain relevant in the eyes of consumers. It is possible to give people those lasting impressions that are so important, they keep people coming back.

How Can We Do All This?

website auditWe use practiced and true search engine optimization methods to get your website, support pages, social networking pages, and much more in front of new and existing customers. We have been doing this long enough to make sure it’s effective, and more importantly, we understand what doesn’t work. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords.

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. You’ll learn with SEO, a lot of things take time to kick in or get something moving. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is an ongoing procedure, always. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! All the work you did to get to the top would be for nothing if you stop, as eventually, YOU will drop.

ADA Website Compliance

website accessibilityDid you know that legally your website needs to be easily accessible to everyone? That means for anyone from the blind to the deaf anywhere in between, they need to be able to somehow receive the information that is on your website. Knowing that, do you really think your website is as accessible as it needs to be? We would be willing to bet that it’s not, and because of that you’re putting your business at an unnecessary risk for a lawsuit or other legal issues, you just don’t want danger like that to be hanging over your head. Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of that, it never hurts to be accessible to more people than before, that’s just more potential business for you! Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Chapel Hill area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!