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What Makes a Website ADA Compliant?

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...

What are Web Content Accessibility Guidelines?

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...

A Broad Overview of Local Search Engine Optimization

Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...

SEO: Turn Your Google My Business into a Revenue Machine

Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...

Why it’s Critical to Keep Your Website Updated Regularly

Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
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Ideas for Small Business

Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...
Marketing Strategy: Voice Search

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...
Marketing Strategy: Personalization

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....
Marketing Strategy: Advertising in 2020

Marketing Strategy: Advertising in 2020

In 2019, worldwide digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital marketing will account for roughly half of the global ad market. Google was the largest digital ad seller in the world in 2019, accounting for 31.1%...